ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Companies experience a high churn rate because of bad product adoption.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

FEBRUARY 3, 2022

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. It makes it easy for users to claim their incentive (via a link), and it makes the program cumulative.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

JUNE 7, 2023

Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. This programming is guaranteed to inspire and recharge. Over the past two decades, she has led large revenue producing divisions at businesses ranging from startups to Fortune 500. You won't be sorry.

Employee 76

Employee Technical Review Advisory Board Sales 76

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Reducing churn rate. visit → sale (better indicator of revenue, but this increases the duration of the test). How is Optimization Different for SaaS?

Conversion 48

Conversion Churn Rate Retention Metrics 48

Transformify

DECEMBER 22, 2019

It gets even worse if the first version of their product is not good enough to generate revenues. Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate. So, how to make affiliate marketing work for you? Know your userbase.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%. Set up loyalty programs to reward customers.

Customer 140

Customer Marketing Social Media CPA 140