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Flashpoint New York Demo Day, Friday, June 14

David Teten

The Georgia Institute of Technology (Georgia Tech), ff Venture Capital, and The Harvard Business School Alumni Angels of Greater New York are once again co-sponsoring Flashpoint’s upcoming New York Demo Day, on Friday, June 14, 2013, 9:30 AM to 11:30 AM. Flashpoint is a startup accelerator at Georgia Tech.

New York 114
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Flashpoint New York Demo Day, Friday, June 14

David Teten

The Georgia Institute of Technology (Georgia Tech), ff Venture Capital, and The Harvard Business School Alumni Angels of Greater New York are once again co-sponsoring Flashpoint’s upcoming New York Demo Day, on Friday, June 14, 2013, 9:30 AM to 11:30 AM. Flashpoint is a startup accelerator at Georgia Tech.

New York 114
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How Modern Marketers Earn Trust Today

Duct Tape Marketing

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. Click on over and give us a review on iTunes, please! That's true in like the B2B space. Key Takeaway: You say your company is amazing.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” If you are in B2B, you’ve certainly heard of account-based marketing by now. Another classic in the vendors’ demos.

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[Review] Inbound Marketing

YoungUpstarts

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. To succeed, companies need to build a content factory and operate like media/content companies (eg Wikipedia, New York Times, Mashable, etc). Managing Inbound Marketing.

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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” Slack, in 2014, converted at 30%. Free trial.

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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

Some Code-Free A/B Testing Resources 1. You can use Optimizely even if the thought of coding makes you break out in a cold sweat. Check out this quick demo video to get an idea of Optimizely’s services, which range from $19 to $399 per month: 2. Light-Coding-Required A/B Testing Resources 1.