ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. Additionally, gather data from sales and customer services reps. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

NOVEMBER 22, 2022

For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., new customer aquisition, conversion rate, and churn rate ). If your goal is to boost sales, simply tracking website visitors isn’t a KPI, it’s a metric.

Metrics 105

Metrics Analytics Marketing Acquisition 105

David Teten

DECEMBER 3, 2019

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk. See their blog post on multiples.). She is a model for us all! 5) Manage relationships (CRM).

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Could be wasting sales and customer success time if not). visit → sale (better indicator of revenue, but this increases the duration of the test). Calculating your CAC.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Venture Chronicles

DECEMBER 15, 2011

I read an interesting blog post by Ruben Gamez titled Why Free Plans Don’t Work. Annual billing options are a game changer in the freemium model, arguably the single most effective strategy for reducing your churn rate.

Churn Rate 57

Churn Rate .Net Business Model B2C 57