ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. The first two are more familiar to B2B marketers; the last one often applies to B2C. The five lessons below are as valid for action-oriented content as they are for thought leadership, for lengthy ebooks or pithy tweets.

Analytics 161

Analytics Acquisition Channel B2C 161

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] And then speaking with a leadership team, they were very upfront in the very beginning about how they want that to be a part of everything they do from day one and we live it. And the Met go, right?

Marketing 74

Marketing Differentiation B2C PR 74

ConversionXL

JANUARY 18, 2022

Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. For established companies, a rebranding effort could involve discovering elements like the values your customers live by and what your leadership team believes in. Image source. Image source.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

FEBRUARY 2, 2023

And there's not, well, there might be a leadership structure or guide, you know, it's really the individual. And he said it's so intimidating and disorienting to, you know, just all the stuff we learned at the university is turned upside down about leadership, about giving up control, about nurturing people. So to speak.

Community 82

Community Marketing Audience Networking 82

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. In other words: Evolution. Said another way, digital revolutions more often than not fail.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

MARCH 14, 2024

Well, probably the top line benefit is somebody that's going to bring high level strategic marketing leadership, not just ideas without the full-time cost of an executive. (02:12): Do they have their thought leadership published in places that would demonstrate that they do maybe know what they're talking about? (08:09):

Hiring 67

Hiring Leadership Email Campaign 67