Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Plus, you’ll be helping others. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

The Startup Magazine

JUNE 26, 2018

For this reason great care should be exercised when deciding on a campaign or business name. Differentiation in this case is key. Your business name is as important as a good business tax regimen. As an entrepreneur or business owner, your brain child deserves a befitting name. This could leak leads to your competitors in higher pages.

Naming 70

Naming eCommerce Startup Database 70

ConversionXL

JUNE 25, 2021

Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. Then, answer the questions you come up with in your product launch campaign. Points of differentiation. Measurable value. Spread the word through public relations.

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

DECEMBER 9, 2013

Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Now you can measure what the actual amount of money each campaign/activity delivers to your business.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

FEBRUARY 2, 2023

You know, you have a campaign, right? And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. You never will because they've got points of differentiation, right. You're not trying to build a staff. That's new for marketing.

Community 83

Community Marketing Audience Networking 83

ConversionXL

AUGUST 21, 2019

What’s this campaign for? But don’t lose sight of your campaign’s primary purpose: turning leads into customers. Choose a single metric to help you measure your campaign’s ROI. All this means that the statistic—a 0.5% lead-to-customer conversion rate—doesn’t have to be your statistic.

B2B 131

B2B Technical Review Email Sales 131

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. Include differentiators in your plan, even if you’re not sure you will ever build them. Do you need to differentiate more? Seems like a very successful marketing campaign. #56 Justin #14 Eugene Mandel on 08.18.10

Software Review 78

Software Review Software Revenue Cofounder 78

Duct Tape Marketing

MARCH 14, 2024

We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. 09:14): Now, this offer is limited to new active campaign customers only. Fuel your growth, boost revenue and save precious time by upgrading to active campaign today.

Hiring 69

Hiring Leadership Email Campaign 69

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). Your free trial signups are hardly equal. title, company, photo).

Analytics 48

Analytics Conversion Software Review Email 48