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9 Things You Should Know About Social Login & CRO

ConversionXL

On the other hand, Easytobook , a B2C company, had 1.5 After implementing social login, they reported a 68% increase in user engagement because they were able to understand and interact with their users. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

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Social Login and CRO: 9 Things You Should Know

ConversionXL

On the other hand, Easytobook , a B2C company, had 1.5 After implementing social login, they reported a 68% increase in user engagement because they were able to understand and interact with their users. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. Marketing campaigns and promotions. The second relies on retention.

Retention 126
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Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Cartoon Network Favorites Star in Strange Video.

Naming 84
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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. A great offer goes a long way quickly…especially through our favorite social networking sites! Are you a thought leader? Be visible! Listen Again.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Pinterest, for most, does not.

Marketing 114
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. This provides us more time to develop meaningful relationships with prospects and customers. 3) Raise capital.