View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. Some startups have really long sales cycles.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

AUGUST 17, 2014

Automation helps with mass emails, social media replies, and on-page content. Moreover, those tracking online progress (search rank, social engagement, website visits coming from other channels), are overloaded with duties, multitasking and allocating time. What channels deliver poor and lower-than-estimated results? -

Architecture 180

Architecture Marketing SEO Cofounder 180

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Consider every possible way to minimize this.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. As of today, Facebook ad targeting is much stronger than any other PPC channel when it comes to demographics. LinkedIn (not great for B2C). Education level. Work/career. Political affinity.

PPC 48

PPC B2C B2B Sales Cycle 48

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42