Remove B2C Remove Channel Remove Finance Remove Viral
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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141
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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Even industries like finance can gain traction on Pinterest. Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest.

Marketing 114
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Qnary is one of numerous tools which can help build out your team members’ virtual presence.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Together, CMRR, Cashflow, Churn, CAC, and CLTV make up the “5 C’s of SaaS Finance. As a private company, you have a VERY high cost of capital (well above 10%), whether you raise venture capital, angel money, friends and family investments, bank financing, or all of the above. Philippe Botteri. Bessemer SaaS Law #3.

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Why Your Startup's Name Matters

mashable.com

.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. Money and Finance Lists. viral video. viral videos.

Naming 84