Version One Ventures
OCTOBER 18, 2012
In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing.
VC Cafe
NOVEMBER 2, 2019
In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Version One Ventures
FEBRUARY 27, 2014
While viral growth and network effects exist in certain enterprise settings (for example, communication and file-sharing products and in industries like legal), network effects are typically more limited in a B2B environment compared with B2C. Free isn’t necessarily sustainable with B2B.
ConversionXL
JULY 7, 2020
Even industries like finance can gain traction on Pinterest. Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest. They did it by: Focusing on personal finance, which allows them to showcase moving stories of individuals. But it can be done.
David Teten
DECEMBER 3, 2019
The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . TruthFinder and Intelius provide basic background vetting.
ConversionXL
DECEMBER 9, 2013
In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. image sources. If nobody is comfortable enough to talk about the problem, how can the problem be fixed?
Cracking the Code
OCTOBER 10, 2008
Together, CMRR, Cashflow, Churn, CAC, and CLTV make up the “5 C’s of SaaS Finance. As a private company, you have a VERY high cost of capital (well above 10%), whether you raise venture capital, angel money, friends and family investments, bank financing, or all of the above. Popular Media: the key to viral marketing.
Expert insights. Personalized for you.
163 
Let's personalize your content