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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80
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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Roughly 33% dilution for full round ($2mm pre-money). 40% dilution for full round (roughly $2mm pre-money). Vision for B2C, virality-driven community. What’s the dilution? 500k now, plus commitment to help close $500k more from other angels. 1.25mm total. Highly experienced, top-tier angels.

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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Roughly 33% dilution for full round ($2mm pre-money). 40% dilution for full round (roughly $2mm pre-money). Vision for B2C, virality-driven community. What’s the dilution? 500k now, plus commitment to help close $500k more from other angels. 1.25mm total. Highly experienced, top-tier angels.

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Digital Marketplaces Becoming a Viable Small Business Channel

Duct Tape Marketing

In recent years others have entered the digital marketplace business and the model, including eBay’s model, has evolved to the point where it represents a significant distribution channel for businesses large and small, B2B and B2C and is no longer limited to physical products. Fulfillment – Marketplaces can become a fulfillment center.

Channel 60
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Taking on Tech Titans

Reid Hoffman

Which communities, which dialogue, which kind of thing, which set of a role in people’s lives or work as they might be?”. But not to try to dilute your own thesis, your own theory of the game, your own way of saying, “This is the magic that we’re providing to our customers, to our ecosystem.” What are the things that resonate?

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Taking on Tech Titans

Reid Hoffman

Which communities, which dialogue, which kind of thing, which set of a role in people’s lives or work as they might be?”. But not to try to dilute your own thesis, your own theory of the game, your own way of saying, “This is the magic that we’re providing to our customers, to our ecosystem.” What are the things that resonate?