Remove B2C Remove Cost Remove New Zealand Remove SEO
article thumbnail

500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

Welcome to ‘500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. ” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. Luke Campbell – Cofounder.

Founder 101
article thumbnail

Learning Styles: The Impact on Marketing Messaging

ConversionXL

In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. The idea of learning styles was not new, with as many as 170 different styles proposed at one time or another. Videos have high production costs. Audit content for learning styles.

Marketing 124
article thumbnail

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The serious point is that when we choose to invest in Social Media, it comes at a cost. The opportunity cost.