Version One Ventures

OCTOBER 18, 2012

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.

IP 163

IP Technical Review B2C Social Network 163

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Instead, you’re likely spending your time thinking about new customer acquisition (increase in volume) or you are thinking about optimizing salary or production costs.

Differentiation 54

Differentiation Virginia .Net B2C 54

Duct Tape Marketing

MAY 22, 2019

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. You’d go look at a website and you’d look at the source code and you’d go what is all this stuff? What’s the best way to localize results?

SEO 60

SEO Kansas City Kansas Missouri 60

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. – Music! Sad, right?

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Analytic: A measure software can track. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. E.g. “I’m always proud to be a customer.” Inject code to create popup offers.

San Antonio 86

San Antonio Metrics B2B Analytics 86