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How to Radically Stand Out with Brand Marketing

ConversionXL

It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. If you spam the non-buyers with sales CTAs, you’ll only annoy them. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Everyone else?

Marketing 109
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The Biggest Marketing Challenges for Small Businesses

Duct Tape Marketing

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. One of the most overlooked sources of leads for any business is the pool of non-competing businesses that serve the same target market. Core message and key point of differentiation (why people should choose you over your competition).

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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. How can ecommerce companies compete with Alexa? This post has answers.

B2B 100
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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. Marketing gurus often refer to it as “differentiation.” Your store name will be displayed on the products for the duration of the event and the donation is tax deductible.

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Why Free Plans Don't Work

Software By Rob

While plenty of advertising systems work on 0.8%, this simply requires more traffic than most non-funded products are able to achieve by offering a free plan. while the paid ones want features focused its core competency and more integration options. Business software is different and shouldn’t be treated in the same way as B2C.

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. It has been downloaded by 2 million time, requiring less CPU processing than competing text input apps.

Mobile 103