8 strategic hacks for building marketplace liquidity
The Next Web
DECEMBER 8, 2013
One such business model is the “online marketplace,” an entirely new business category not possible (at scale) before the Internet. By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. During the first dot com era, marketplaces were all the rage – with eBay leading the charge.
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