The Startup Magazine

NOVEMBER 16, 2019

Did you allocate a budget for marketing in your startup business plan ? Digital marketing costs a fraction of the price of TV and radio and, if you are doing it properly, a lot of it is free. In Africa – and South Africa in particular – you can seek online tenders and have the jobs sent straight to your inbox.

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South Africa Africa Social Media B2B 92

Both Sides of the Table

SEPTEMBER 13, 2009

I’m not going to cover in this post the obvious post-show marketing tasks such as following up on all those business cards you grabbed, communicating with all those people who registered at your site and leveraging your new found fame to score venture capital. Market, market, market. Get stories written.

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South Africa Europe Disintermediation Poland 310

Occam's Razor

NOVEMBER 18, 2014

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. In the other two, I'll ask for your help in how you might connect the inspiration to your work as a Marketer/Analyst. China, South Africa, Egypt.

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Analytics Sierra Leone Channel Conversion 143

Duct Tape Marketing

JUNE 16, 2017

How to Use Events for Evergreen Content Creation written by Guest Post read more at Duct Tape Marketing. Many marketers treat them as a one-and-done affair – but what if you could make them work harder for you? The challenge many marketers come across is finding ideas for video content in the first place.

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South Africa Audience Video Africa 55