Increase Repeat Purchases with Cohort Analysis
ConversionXL
FEBRUARY 12, 2019
The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. A retention analysis of coupon codes reveals a lot about your customers.
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