YoungUpstarts
SEPTEMBER 10, 2018
Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.
YoungUpstarts
NOVEMBER 6, 2019
When integrated properly, they maximize how we attract consumers, and turn visits into revenue. She helps B2C companies, start-ups, and turn-arounds create and execute strategies to improve product positioning, brand recognition and revenue. So, let’s go back to basics, shall we?
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www.forentrepreneurs.com
FEBRUARY 2, 2010
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.
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