article thumbnail

Raising Money Using Customer Development

Steve Blank

Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Reply steveblank , on November 11, 2009 at 9:22 am Said: Nope.

article thumbnail

Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. RSS Feed 614,263+ Subscribers. Good names — like good logos — evoke strong passion for your brand, while bad names elicit distaste and indifference. Follow @mashable.

Naming 84
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Tools

steveblank.com

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Useful blogs and links for startups Click Here ————– 2.

article thumbnail

Why You Should Start Marketing the Day You Start Coding

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Subscribe via RSS On Twitter? But I didn’t limit that comment to B2C software. Check out my book Subscribe via RSS Thousands of entrepreneurs cant be wrong. Photo by DeclanTM This article is #7 in a series about startup marketing.

article thumbnail

The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Consumer Services (B2C). . - Passenger Transportation. - Pet Care & Grooming. Social Services. Storage & Warehousing. Travel Agencies. INTERNET BUSINESSES. Business Services (B2B). Domain Name/Basic Site. General Internet. - ISP/ASP Services. Software. - Web Design/Tech Services. MANUFACTURING BUSINESSES. Fabricated Metal Products.

article thumbnail

Why Free Plans Don't Work

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Subscribe via RSS On Twitter? Business software is different and shouldn’t be treated in the same way as B2C. Check out my book Subscribe via RSS Thousands of entrepreneurs cant be wrong. Check out my book Like this post? at 6:56 am [.] [.]

article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Add RSS feed. You should therefore be aggressive in marketing to them online. Source: Common training mistakes Best regards Henry. Post a Comment. Newer Post. Older Post. Subscribe in a reader.