ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

YoungUpstarts

AUGUST 17, 2014

Considering the breadth of online platforms and opportunity (search, social media, video, content marketing, etc), it’s difficult for advertisers to keep up (and keep track) with digital progress. Internal linking helps improve search engine optimization as well as user experience. Blackhat SEO. Make Automation Customized.

Architecture 180

Architecture Marketing SEO Cofounder 180

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. The length of a sales cycle varies between products and some times can be excruciatingly long.

Sales 60

Sales Marketing Sales Cycle B2C 60

Software By Rob

OCTOBER 14, 2010

Nothing fancy here – it’s common knowledge that search engines look more favorably on a website with a “natural&# link profile, part of which involves receiving links organically over time rather than receiving a zillion of them on a single day. But I didn’t limit that comment to B2C software. 5 Rob on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Search dropdown. Jakub Linowski: Searching for Repeating Conversion Patterns: What Can Multiple Tests Tell Us? Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Start typing a search term. Show progress.

San Antonio 86

San Antonio Metrics B2B Analytics 86