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Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year

ConversionXL

In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. Say you have 1000 customers and $1000 to spend on customer retention and loyalty. It allows us to do more with less, “lock-in” campaigns that print cash for us while we sleep. Well, you can also automate tripwire marketing campaigns.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137
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Rebranding Your Business? Key Things To Keep In Mind

YoungUpstarts

Rebranding is one way to overcome the odds of a partnership breakage or a bankruptcy, showcasing the good points of your business. Develop an effective internal campaign when launching a new brand. CRM can help you build a good relationship with your customers by creating customer retention and loyalty. Conclusion.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Poorly calculated LTVs can become BVs (bankruptcy values). PR and non programmatic marketing often have a lagging affect so if you ran a big out-of-home marketing campaign that created brand awareness you may find that conversion actually takes place 60–90 days later. What are the re-marketing or retention cost assumptions?

Metrics 150
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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Analytics) and create a little pie of your Search, Campaign, Direct, Referral and Other traffic sources. How do you get it? Data can be analyzed.

Metrics 152
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Tactical resources.

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Why I Unsubscribed 83,000 Emails (and Think You Should, Too)

ConversionXL

The thing is that leads age – they become uninterested in what you have to offer for a variety of reasons (job changes, bankruptcy, already found a better product/service, etc.) The Goals of Our Reactivation Campaign. How to Run a Reactivation Campaign. Our Campaign Plan. Are you doing something wrong? The Research.

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