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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Airbnb learned its audience used Craigslist to list and search for accommodation. How to create a growth hacking strategy using the pirate metrics model. Activation.

Retention 113
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How to Conduct a SaaS Funnel Audit

ConversionXL

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. Is it attracting customers but failing to retain business? The Metrics That Matter. This will vary for each SaaS business.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

It really depends on the nature of your product and business. Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Product or onboarding milestone completion rates. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Renewal rate.

Retention 101
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Why Metrics Get Worse With Scale

Seeing Both Sides

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

It really depends on the nature of your product and business. Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc.; Product or onboarding milestone completion rates; Speed to first value experience. Renewal rate. LTV is a complex, advanced metric. Image source ).