A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. Even bootstrapped businesses can make this work (e.g.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

K9 Ventures

AUGUST 13, 2010

So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. Over the course of that relationship that lasted several years, we did over $1M in revenue just from HP. This time we’d gotten it right.

Revenue 72

Revenue Developer Java Customer Development 72

Steve Blank

AUGUST 15, 2016

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. The problem was had the wrong business model at the time. Our revenue model was wrong. Filed under: Customer Development , SiriusXM Radio Show. Wanting to create impact is great.

Cofounder 142

Cofounder Entrepreneur Africa Sales Cycle 142

Steve Blank

AUGUST 15, 2016

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. The problem was had the wrong business model at the time. Our revenue model was wrong. Filed under: Customer Development , SiriusXM Radio Show. Wanting to create impact is great.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Market segments drive your business model.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 14, 2021

They developed features with their specific audience in mind. million in monthly recurring revenue (at time of writing). It allows customers to peer in and find out if what you’re offering is for them—and if they should stick around to learn more. It’s a position that’s helped them build a SaaS brand that generates over $2.3

Software Review 158

Software Review Audience Differentiation Framework 158