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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. Product Development Diagram 1.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. They developed features with their specific audience in mind. This message appeals to customers who value a comfortable shave without leaning solely on the subscription business model.

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The Cover-Up Culture

Steve Blank

The VP of an operating division had run into trouble in product development; the product was late and getting later. The revenue plan had the new product baked into the numbers and it was clear that this division General Manager was going to crater his forecast (happens all the time, nothing new here.) Lie to My Face.

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Scaling is Hard, Case Study: Akamai

Seeing Both Sides

Facebook and Google would be obvious choices for this, but so much has been written about each of them and they represent such special business models, I worried that it would be both hard for entrepreneurs to relate and hard for me to develop new insights. Akamai Going Forward.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing.

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Beware The Consultant

infochachkie.com

There is an inherent conflict in a consultant’s business model and the needs of a startup. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. IP) is an ugly thing at a startup. Yet, it does nothing to help you execute your business model.

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Planning for a Harvest - Startups and angels: Along the way to success

Tim Keane

Who Gets To Break The News That Your Puppy is Ugly? After the idea/product/service is built, and the market mapped, the company begins to grow. Its amazing how fast this happens, especially in companies with short product development cycles in non-medical industries. « I Wish Id Sold More | Main. | Books I Like.

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