Why Lean May Save Your Life – The I-Corps @ NIH
Steve Blank
JUNE 19, 2014
110 researchers and clinicians, and Principal Investigators got out of the lab and hospital, and talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. understand the core customers and the sales and marketing process required for initial clinical sales and downstream commercialization.
Let's personalize your content