Business Plan Customer Development Revenue Venture Capital 
Both Sides of the Table
NOVEMBER 3, 2009
This is part of my ongoing series of posts and I need to file this one under both Raising Venture Capital and Startup Advice. In an era of “launch and learn&# is there a need for a business plan? I have seen really great product people espouse the death of the business plan. Do so at your peril.
Steve Blank
SEPTEMBER 5, 2018
Almost overnight the floodgates opened, and risk capital was available at scale from venture capital investors who rushed their startups toward public offerings. Startups wrote business plans, generated expansive 5-year forecasts and executed (hired, spent and built) to the plan. Then one day it was over.
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Steve Blank
AUGUST 31, 2009
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. The Focus on Execution Versus Learning and Discovery The product development model assumes that customers needs are known, the product features are known, and your business model is known.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. What plan says that?
Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Entrepreneurs put together their funding presentation by extracting the key ideas from their business plan, putting them on PowerPoint/Keynote and pitching the company – until they get funded or exhausted.
Steve Blank
FEBRUARY 16, 2012
The idea of a Business Model competition first emerged when I realized that Business Plan writing ought to be taught in English Departments – as they’re the best example of creative writing entrepreneurs will ever do. The Business Plan ?- And your revenue plan is something more than a hallucination.
Steve Blank
MARCH 18, 2011
VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter. They taught you about customers, markets and profits. The Business Plan (Concept- Alpha-Beta - FCS ) became the playbook for startups. The New Exits.
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