category launching-venture 
Both Sides of the Table
FEBRUARY 28, 2018
If a perfect substitute can be launched for a product you often see the retailer create a white-labeled version because it then captures all of the margin. If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
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Steve Blank
AUGUST 31, 2009
Every startup has some methodology for product development, launch and life-cycle management. The product development model is so focused on building and shipping the product that it ignores the entire process of testing your basic hypothesis about your business model (customers, channel, pricing, etc.) release of the product.
mashable.com
OCTOBER 16, 2010
The venture capital industry is facing real competition for the first time in decades. Not only that, but the growing battle between venture capital firms and “super angels&# presents an amazing opportunity for entrepreneurs trying to build the next big thing. The answer is the rise of super angels, Graham said.
Steve Blank
MAY 11, 2009
In less than a month they designed a low-cost video-capture board that plugged into the Mac and allowed you to connect a video camera and VCR. We launched the product with this ad that said “Video Spigot, now pour video into your computer,” and this just hit a nerve. But the rest of the management team really skeptical.
mashable.com
OCTOBER 16, 2010
The venture capital industry is facing real competition for the first time in decades. Not only that, but the growing battle between venture capital firms and “super angels&# presents an amazing opportunity for entrepreneurs trying to build the next big thing. The answer is the rise of super angels, Graham said.
Steve Blank
AUGUST 27, 2009
Ironically, the model is a good fit when launching a new product into an existing , well-defined market where the basis of competition is understood, and its customers are known. After that there’s a discussion of how the product will reach the customer and the potential distribution channel.
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