Brandanew

OCTOBER 14, 2015

an example, Seabirds Food Trucks in California routinely posts its location on its social channels to keep its fans informed and waiting at the right place. If you are new and need to promote your eatery, there is no better way than to run a small contest or sweepstake using your social media channels. Have a Youtube Channel.

Social Media 100

Social Media Media Technical Review Channel 100

Steve Blank

MARCH 19, 2009

They sold their product through the computer retail channel, something I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. The first step was to recruit a new management team. They sold to a set of customers I knew nothing about.

Silicon Valley 146

Silicon Valley Software Review Technical Review RSS 146

SoCal CTO

OCTOBER 15, 2009

What networking events in Los Angeles or Southern California do you go to? We should keep comparing notes on your list and my Networking Events in Los Angeles and Southern California. Maybe twitter as the channel for the follow-up? Advice for Steve? What was the best one you’ve been to recently? Your list is great BTW.

Los Angeles 179

Los Angeles Southern California Management Product 179

YoungUpstarts

NOVEMBER 3, 2011

Encino, California-based technology and online sampling company uSamp just introduced SurveyBuilder™ ( www.surveybuilder.com ), an online self-service solution that provides online survey authoring tools that allows small to medium businesses, non-profits and academia to create and populate online surveys.

Audience 150

Audience Database Cofounder Social Network 150

The Next Web

JANUARY 25, 2014

Listen carefully and humbly to your users, using social media channels to provide real-time technical support. Perl language developer Larry Wall tells a great anecdote : “When they built the University of California at Irvine, they did not put in any sidewalks the first year.

Technical Review 137

Technical Review Retention Startup Technical Support 137

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

View from Seed

AUGUST 30, 2016

First: They’re all based in California, and more specifically, in San Francisco, Mountain View, and Menlo Park, respectively. They’re All in California. At Alignable, we see this as a huge opportunity, and so we consider ourselves a Boston company trying to “pull off a California,” if you will. Any of these ring a bell?

Social Media 185

Social Media B2B North America Media 185

Steve Blank

OCTOBER 12, 2009

Intelligence As I leafed through the Cray sales material, a glossy magazine with the headline Cray Channels jumped out of the pile. Cray Channels was describing my market, applications and customers for me. Hmm… typical booth stuff…key chains, data sheets, pens… Until I got to the material from Cray.

Silicon Valley 147

Silicon Valley RSS Software Review Technical Review 147

Steve Blank

JULY 2, 2015

My guests this past week on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Pete Newell , managing partner of BMNT Partners. Prior to that, he worked for an integrated trading company in which he built several new businesses by collaborating with high-tech startups in California.

Channel 120

Channel Japan Bosnia Silicon Valley 120

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Duct Tape Marketing

AUGUST 4, 2022

She teaches a Digital Marketing course (virtually) at the University of California in Irvine. She teaches a digital marketing course at the university of California in Irvine, and is also the author of a new book. So I have a channel of retailers or distributors or something. I mean, how do you get that? I love this.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. YouTube TV’s price just went up from $35 to $40 (they added more channels). Yet, when I want to pay full price on www.timbuk2.com

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. In the future, the channel fee will, perhaps, go down. To learn more, you can check out some of the videos here.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. When you and your board agree you’ve found a repeatable and scalable sales model (i.e. Customer Development (and Lean) is about continuous customer contact/iteration to find the right time for execution.

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

MAY 9, 2017

I lived through the time when working in my first job in Ann Arbor Michigan we had to get out a map to find out that San Jose was not only in Puerto Rico but there was a city with that same name in California. And that’s where my plane ticket ought to take me to install some computer equipment. The founders.

Restful 222

Restful Silicon Valley Puerto Rico San Jose 222

Austin Startup

AUGUST 7, 2017

That’s why Capital Factory focuses on creating unique content that you can’t find online or through any other channel. Texas exports more than California and New York combined. Only California and New York have more. We don’t plan or execute all of these programs, we just support them with space, staff, marketing and sponsors.

Texas 97

Texas San Antonio Houston Dallas 97

Steve Blank

APRIL 20, 2009

In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this. I’ll stop channeling James Burke now. The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be.

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Silicon Valley RSS San Francisco Technical Review 270

Hunter Walker

APRIL 9, 2015

Like Douglas McGray , the CEO and EIC of California Sunday Magazine , a newly launched multiplatform magazine. Hunter Walk: So a few months back this amazing magazine called California Sunday started showing up monthly. Hunter Walk: So a few months back this amazing magazine called California Sunday started showing up monthly.

California 48

California San Francisco Los Angeles Sacramento 48

ReadWriteStart

MAY 19, 2011

We also did some segmentation work and related exploration of relevant channels. Next, Neal Jha from Fremont, California, pitched MyDataOrganizer. At the roundtable, we evaluated three use cases and pared them down to one. MyDataOrganizer.

India 115

India Silicon Valley Entrepreneur Affiliate 115

Duct Tape Marketing

FEBRUARY 23, 2023

Stu Heinecke (03:16): Well, you know, I guess the fact is that, well, if you look at let's the, it's full of contradictions because if you look at, let's say the state flower of California, it is a weed, you know, it's the California poppy. So you do that I think by jumping to multi-channel leverage. So they are beautiful.

Channel 71

Channel Sales Naming California 71

Startup Lessons Learned

MAY 9, 2012

In the kelp beds off the coast of Southern California, one can find thousands of species of fish, but two of the most sought after by commercial fishermen are the California Halibut and the White Seabass. A good way to think about market segment is by thinking about fishing.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

DECEMBER 7, 2009

For our tech project (and likely others in our field) the value is in accurately predicting platforms and information channels in the next 6months-1 year. This is more challengine than it appears, and method of insulation is supporting varied input channels. Look forward to your next post a usual! You guys are setting a great example!

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

Hearpreneur

SEPTEMBER 16, 2020

Fast forward 20+ years and Netflix has become one of the biggest TV and movie studios in the world, with more subscribers than all the cable TV channels in America combined! I started the company when I was 25 years old and had just moved from California to NYC. 10- My story in utilizing life force energy. Photo Credit: Dana Humphrey.

Entrepreneur 103

Entrepreneur China Incubator Philippines 103

Steve Blank

MARCH 19, 2009

I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. As we found out when we interviewed our dealers, our sales department was using extra commission payments – called Spif’s – to incentivize the channel to move our product.) What did I learn so far?

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

Duct Tape Marketing

JUNE 16, 2022

Stu Heinecke (03:19): Well, you know, I guess the fact is that, well, if you look at let's, it's full of contradictions because if you look at, let's say the state flower of California, it is a weed, you know, it's the California poppy. So there are beautiful. So you do that, I think by jumping to multichannel leverage.

Technical Review 77

Technical Review Naming Networking Washington 77

SoCal CTO

OCTOBER 14, 2009

Maybe that would make sense as a marketing channel. What networking events in Los Angeles or Southern California do you go to? Lots of online marketing before that, but we had some great results when we were picked up by a national radio program. Hey, radio. What are you working on now? 2) How do these mind maps change in a 2.0

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

Berkonomics

JUNE 16, 2016

Dave’s note: Our guest author this week is Kevin McDonald, Executive Vice President and Chief Information Security Officer at Alvaka Networks, a network services and security firm in Irvine, California. By Kevin McDonald. Attacks have resulted in losses from a few dollars to hundreds of millions.

Software Review 48

Software Review Technical Review Security California 48

Lightspeed Venture Partners

NOVEMBER 12, 2015

This isn’t just Northern California touchie feelie; life goes in cycles and startups are a repeat game. One of my favorite things about the tech industry is that reputations and relationships matter. Unlike Wall Street, or Hollywood, people in the tech industry pay it forward and treat each other well.

Technical Cofounder 60

Technical Cofounder Los Angeles Social Network Cofounder 60

Lightspeed Venture Partners

NOVEMBER 12, 2015

This isn’t just Northern California touchie feelie; life goes in cycles and startups are a repeat game. One of my favorite things about the tech industry is that reputations and relationships matter. Unlike Wall Street, or Hollywood, people in the tech industry pay it forward and treat each other well.

Technical Cofounder 60

Technical Cofounder Los Angeles Social Network Cofounder 60

Startup Lessons Learned

MAY 25, 2021

Carbon Health is now running some of the largest vaccination sites in California, most famously at Dodger Stadium, in partnership with the City of Los Angeles. I think one of the things that we, who are, you have the privilege of being here, in America, in California, in Silicon Valley. ER : How would you contrast the difference?

Silicon Valley 60

Silicon Valley Turkey Los Angeles California 60

ReadWriteStart

APRIL 14, 2011

after a 24-hour journey from California. First up, Girish Mathrubootham from Chennai, India, presented Freshdesk , a SaaS solution for multi-channel customer support including knowledge base and social CRM support. The majority of the discussion was about go-to-market strategy, channels and regulatory issues. At 11 a.m.,

India 126

India Technical Review Entrepreneur Silicon Valley 126

techcrunch.com

SEPTEMBER 2, 2012

Yokum Taku, Corporate and Securities Partner at the Palo Alto, California Office of Wilson Sonsini agrees, “I can’t think of a good reason not to shift early stage seed financings toward convertible equity away from convertible debt.”. San Francisco, California. The Weather Channel iPad App Tops 10 Million Downloads. Gift Guide.

Equity 87

Equity San Francisco Technical Review Angel Investor 87

Steve Blank

JULY 20, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital. Steve Weinstein , CEO of MovieLabs. Venk Shukla , president TiE Silicon Valley and general partner, Monta Vista Capital.

Government 120

Government Channel Southern California Lean 120

Steve Blank

APRIL 2, 2009

Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks. We were constantly creating metrics [.] there were words of encouragement on the package.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Steve Blank

JUNE 6, 2016

Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. ” They made very, very deliberate choice to do that, to their credit because in formulating the hypothesis that data could be turned into a product, that’s leaping out into the unknown. Want to be a guest on the show?

Silicon Valley 120

Silicon Valley Entrepreneur Fractional CTO Analytics 120

Steve Blank

JULY 13, 2009

Given the lukewarm feedback we were getting from potential customers and channel buyers we should have dramatically dialed back the hype until the follow-on games could match it. The Customer Validation lesson of, “no formal launch until you have early sales validating the product and sales process&# was also born here.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

JULY 16, 2009

Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. Tell them how great it’s going to be and see how many pre-orders we can get.” A month later the VP of Marketing appeared in my office again. They think the games stink.”

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Silicon Valley RSS Video San Diego 207