Both Sides of the Table

OCTOBER 29, 2014

Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. We at Upfront Ventures enthusiastically led a $7 million round of funding in a combined company on track to top $10 million in sales soon and geared up for growth.

Merger 296

Merger Southern California eCommerce New Zealand 296

Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

infochachkie.com

DECEMBER 5, 2011

I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech. If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success.

Naming 40

Naming Technical Review Product Product Name 40

Startup Professionals Musings

APRIL 10, 2011

Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Therefore Brazil made it difficult to import products from abroad. Watch your product naming. Local laws prevail. Proceed with caution.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

MARCH 13, 2010

Thus, we did not translate the product and sales remained at an insignificant level. Therefore Brazil made it difficult to import products from abroad. A successful sales person wanted to become more familiar with the international market and requested a transfer to the Latin American sales group, based in the US.

Brazil 121

Brazil Finland Silicon Valley Italy 121

Duct Tape Marketing

SEPTEMBER 5, 2014

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Robert Rosenthal & Natasha Sekkat – Enjoy! photo credit: canva. Constantly.

Marketing 69

Marketing Social Media Curation Boston 69