Campaign Channel Curation Portfolio 
David Teten
JULY 12, 2012
For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. E.g., See ffVC’s blog post about the JOBS act, which discusses portfolio company Indiegogo. I’ve donated lunch with me to some charities via this channel.
The Equity Kicker
FEBRUARY 14, 2013
Notable examples of companies in this market include our portfolio company Lovefilm (acquired by Amazon for a rumoured £200m ), our portfolio company Graze that sells healthy snacks, shoe subscription businesses ShoeDazzle and StylistPick , and startup coffee subscription business Kopi. Manageable churn.
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mashable.com
OCTOBER 27, 2010
You can also get great recommendations from your existing network; just be sure to research portfolios, websites and references thoroughly before making a decision to work with a particular developer. Familiarize yourself with the agency’s portfolio and get recommendations from colleagues whenever possible.
mashable.com
OCTOBER 16, 2010
More and more VCs have deals in their portfolios that have long outlasted their investment value, and more and more VCs are seeking to unload these deals, at a loss, as reverse merger vehicles. Auto-Tune the News" Curates: Our Fav. GE Campaign Turns YouTube Videos and. How long that will last is another question entirely.
mashable.com
OCTOBER 16, 2010
More and more VCs have deals in their portfolios that have long outlasted their investment value, and more and more VCs are seeking to unload these deals, at a loss, as reverse merger vehicles. Auto-Tune the News" Curates: Our Fav. GE Campaign Turns YouTube Videos and. How long that will last is another question entirely.
Duct Tape Marketing
APRIL 14, 2022
They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.
David Teten
JULY 12, 2013
Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost. I’ve donated lunch with me to some charities via this channel. both ff VC companies).
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