ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Now that you have a deep understanding of your customer, I’ll tell you something that you’re not going to like: People aren’t searching Google to click your text ad or browsing Facebook to see your sponsored story.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. As a general rule, people aren’t searching Google excited to click your text ad and nowbody is browsing Facebook hoping your sponsored story gets in the way of them seeing their niece.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

SEPTEMBER 15, 2016

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign.

PPC 48

PPC Software Review Campaign Analytics 48

Up and Running

AUGUST 19, 2016

You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. That means you can dig in and figure out the keywords that people are going to be typing in when they’re searching for your products. Step 4: Build an optimized Amazon PPC campaign.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. to 7.95 (out of 10).

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Also comparison search engines are worth keeping. ThinkTraffic had a post about a start up experimenting with different traffic sources.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129