Occam's Razor

AUGUST 28, 2006

Inspite of its absolutely adorable qualities it is surprising that this metric does not get as much prominence as, say, conversion rate ( stop obsessing post , best practices post ). How could that not be simply the best thing in the world? This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 31, 2006

It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Are your email, affiliate, other marketing campaigns yielding low bounce rates? 2: Measure the bounce rate for your traffic sources.

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Can the change alter customer behavior?

PPC 48

PPC Analytics Video Non-Compete 48