Overcoming The Top 4 iBeacon Liabilities
YoungUpstarts
JUNE 9, 2015
Without apps, beacons basically “chirp in the dark” transmitting a simple meaningless code. For the world market, the variety of languages the app must support also increases the complexity and cost. [Right: A black whip antenna compared to a common beacon zig-zag antenna trace (top of beacon)]. The Failure of the App. Engagement.
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