Want to Reduce CPA? Try Machine Learning–Driven Retargeting.
ConversionXL
SEPTEMBER 17, 2019
Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Are they visiting on mobile? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables.
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