Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Adword is a PPC method to promote your website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102

Framework Marketing Acquisition Retention 102

ReadWriteStart

FEBRUARY 10, 2011

Google PPC is a key channel for customer acquisition for many e-commerce and online businesses, yet keywords have become quite competitive, and the costs of campaigns for certain keywords tend to be extremely high. For this week's One Million by One Million roundtable, we discussed an important topic that many entrepreneurs are facing.

PPC 114

PPC Entrepreneur Silicon Valley Incubator 114

ReadWriteStart

JANUARY 6, 2011

To begin with, today, I gave her a set of immediate action items, including starting a blog, a PPC campaign with some ideas on how to position her keywords, as well as some guidance on merchandising. Ancient Tomorrow.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

conversionxl.com

SEPTEMBER 10, 2013

Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. Email: startupcto'

Customer Development 60

Customer Development Conversion Developer Customer 60

maplebutter.com

JANUARY 8, 2013

We’re considering doing SEO and PPC as well as cold calling to generate leads. I have 2 options: set up a new startup or share my idea with google (or maybe another big silicon valley’s company). How can we attract attention from investors and press in silicon valley without moving there?

Technical Review 44

Technical Review Startup Cofounder Software Review 44