ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Channel-level expertise: An understanding of how the channels work (e.g., Focus on the channels that offer the best ROI. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Cracking the Code

DECEMBER 11, 2015

(You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies. Here are a few typical models and some of the points I would find interesting to highlight: Enterprise sales (e.g., content development) to generate inbound interest.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Both Sides of the Table

JULY 27, 2013

But even if a VC is nasty a rant email back isn’t the right way to channel your frustration. Your churn rates are too high. They qualify every initiative with, “well this didn’t prove viral adoption last time so I don’t expect a silver bullet this time.” It happens to nearly every startup.

Churn Rate 371

Churn Rate Vesting Viral eCommerce 371

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

MARCH 15, 2016

For the leading 500 merchants, 42% of all mobile sales generated come from mobile apps. So, the channel selection (vs. Churn rate is proportional to the distance between sign-up and value. Perhaps due to personal preference and ease of use… But they’re not just browsing, they’re converting.

Mobile 48

Mobile Retention Email Software Review 48