Startup Lessons Learned

NOVEMBER 7, 2008

Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. If youre worried about disappointing some potential customers - dont be. Measure conversion rates. Eric -- This is a pretty interesting idea.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. For example, say that your business model calls for a 4% conversion rate – as ours did initially at IMVU. So far, so good.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

JANUARY 19, 2009

Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. Particularly the Continuous Deployment and Split testing posts. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

APRIL 14, 2009

Instead, each potential customer has to go through a self-serve process of signing up and paying money. Because they have no presence in the market, they have to find distribution channels to bring in customers. But in the meantime, by iterating on their product with customers, they have a chance to get there on their own.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

AUGUST 16, 2010

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. Those tools, combined with focused customer interviews, have turbo-charged the company’s ability to learn.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 15, 2009

g2s The very abbreviated version of Customer Development (channeling Steve Blank ). A lot of conversation was about what "the federal government" should do. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuous deployment makes releases n.

San Francisco 92

San Francisco DC Washington Lean 92