article thumbnail

I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Customer Segments change over time. I-Corps @ NIH Lecture Order Details.

article thumbnail

How To Find the Right Co-Founders?

Steve Blank

Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If Therefore the ideal medical device team might be a physician; engineer; operator; business development/financial analyst. Filed under: Customer Development.

Cofounder 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Idea To Execution: Building An Efficient Workflow For Your New Venture

The Startup Magazine

It’s not just about a logo or a tagline; it’s the experience you promise your customers. Develop a marketing strategy that leverages both digital and traditional channels. It’s crucial to protect your intellectual property as well, including trademarks, patents, and copyrights.

article thumbnail

Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. This is more challengine than it appears, and method of insulation is supporting varied input channels.

article thumbnail

Teaching Entrepreneurship – By Getting Out of the Building

Steve Blank

Customer Discovery. Regulation and Intellectual Property. None of the students were domain experts in their areas, and each team had to figure out how to contact potential customers and channel partners. Yet every team did figure out how to conduct extensive out of building Customer Discovery. (By

article thumbnail

The Rise of the Lean VC – Consumer Internet Gets Its Own Investors

Steve Blank

Bayh-Dole allowed for private ownership of government funded intellectual property developed in universities while the Orphan Drug Act created incentives for developing drugs for disorders afflicting fewer than 200,000 Americans. Lean VC’s are expert in on-line distribution, Agile and Customer Development.

Lean 263
article thumbnail

The LeanLaunch Pad at Stanford – Class 3: Value Proposition Hypotheses

Steve Blank

Week 3 of the class and our teams in our Stanford Lean LaunchPad class were hard at work using Customer Development to get out of the classroom and test the first key hypotheses of their business model: The Value Proposition. Next week each team test their Customer Segment hypotheses (who are their customers/users/decision makers, etc.)

Cloud 237