Entrepreneurs are Everywhere Show No. 42: Tina Fitch and Alice Brooks
Steve Blank
SEPTEMBER 27, 2016
The more that people pay you, the more influence customers feel they should have, but they don’t necessarily know what they want. Customers will try to be polite and tell you want you want to hear. Doing customer discovery isn’t the same as running a focus group. We had to figure out how to get honest feedback.
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