Steve Blank

OCTOBER 25, 2010

It’s the combination of Business Model Design and Customer Development. Business Model Design Gets Dynamic, Customer Development Gets Strategic. One of the key tenets of Customer Development is that your business model is nothing more than a set of untested hypotheses. Business Model Design.

Customer Development 329

Customer Development Business Model Developer Customer 329

Steve Blank

SEPTEMBER 16, 2014

I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Steve Blank

APRIL 4, 2011

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) The news from customers was not good. talk to more customers? Which value added services do public clouds want to attract customers for?

Customer 234

Customer Business Model Nebraska Cloud 234

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Steve Blank

JANUARY 2, 2014

Doctors, researchers and Principal Investigators in this class got out of the lab and hospital talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

Lean 240

Lean Algorithm Customer Development IP 240

Steve Blank

OCTOBER 30, 2012

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. More importantly, it makes no demands of you to stand and deliver your weekly customer development progress in front of your peers.

Startup 335

Startup Lean Incubator Business Model 335

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? Reminder: What’s the Point of Talking to Customers ?

Customer 413

Customer Business Model Restful Video 413

Steve Blank

SEPTEMBER 22, 2011

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Get customers to the site. Test the “problem” with customer data. One of the problems they run into is building a web site.

Lean 333

Lean Web Coder Business Model 333

Steve Blank

JANUARY 22, 2014

Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. The cloud , open-source development tools and web 2.0 as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Steve Blank

APRIL 29, 2010

I’ve been teaching Customer Development at U.C. Berkeley was brave enough to let me write and teach a class on a subject that no one had ever heard of – Customer Development. Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc.)

Customer Development 219

Customer Development Lean Developer Customer 219

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Steve Blank

MAY 6, 2015

Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

APRIL 12, 2010

Each sale requires us to handhold the customer and takes way too long to close. He took a deep breath, looked around the boardroom table and then proceeded to outline a radical reconfiguration of the product line (repackaging the products rather than reengineering them) and a change in sales strategy, focusing on a different customer segment.

Business Model 332

Business Model Agile Customer Development Startup 332

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Even more serious, startups can have radically different cash needs. End result?

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Steve Blank

FEBRUARY 11, 2010

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers. The VC’s response? “Nah,

Burn Rate 248

Burn Rate Silicon Valley Marketing Boston 248

Steve Blank

MARCH 5, 2015

Starting this Monday, March 9 th 4-6pm Pacific Time I’ll be on the radio hosting the Bay Area Ventures program on Sirius XM radio Channel 111 – the Wharton Business Radio Channel. Mark your calendar for 4-6pm Pacific Time on Sirius XM Radio Channel 111 : March 9 th. Oren Jacob – CEO ToyTalk. Leave me a comment.

Channel 120

Channel Venture Capital Lean Business Model 120

YoungUpstarts

APRIL 19, 2017

In e-commerce, retaining customers is essential to the survival of your business. It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you. Engage your customers.

Software Review 133

Software Review Technical Review Retention Channel 133

Steve Blank

JANUARY 21, 2016

You must also understand the value the product provides customers (along with the rest of your business model.). And going for crowdfunding before you do customer discovery with customers can lock you into the wrong idea too early. Yore launching to the customers you’ve already discovered and validated your ideas. . …

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120

Steve Blank

DECEMBER 9, 2013

I pointed out that the “data” you gather in 10 weeks (talking to 100+ customers, partners, payers, etc.,) Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? ——– 1.

Cofounder 325

Cofounder Technical Cofounder Liquidity Event Lean 325

Steve Blank

OCTOBER 15, 2019

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. Companies Run on Process.

Government 315

Government Technical Review Acquisition Metrics 315

Steve Blank

FEBRUARY 19, 2014

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies. All of sudden what was an additional engineering and development effort now became a small, variable cost. So we’ve learned to live with our customers. Crop Dusters. Lessons Learned.

Customer 316

Customer Algorithm Customer Development California 316

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

JUNE 26, 2015

To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Here the company executes a known business model (known customers, product features, competitors, pricing, distribution channel, supply chain, etc.)

Lean 120

Lean Management Business Model Incubator 120

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

JULY 14, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. Why Understand Customers? “We You don’t want to work for just any kind of customers, but customers that have a budget, that are willing to buy from you. Why Test Your Idea?

Channel 120

Channel Business Model Cofounder Business Plan 120

Steve Blank

JULY 24, 2012

I Know A Great Customer. And along with that first customer hypothesis I had the brilliant hypothesis that my channel partner should be Onyx. And along with that first customer hypothesis I had the brilliant hypothesis that my channel partner should be Onyx. A year later my co-founders and I had formed Epiphany.

Seattle 259

Seattle Cofounder Engineer Sales 259

YoungUpstarts

NOVEMBER 8, 2017

Customer trust is everything. An evolving customer experience is causing trust to be gained at different areas of the buyer cycle. There are dozens of channels businesses use to engage with customers. An omnichannel approach must be taken to ensure that customers have a seamless experience. Offer Live Chat.

Customer 133

Customer Wiki Social Media Channel 133

Steve Blank

MARCH 19, 2009

They sold their product through the computer retail channel, something I knew nothing about. They sold to a set of customers I knew nothing about. After talking to its resellers and customers I realized that SuperMac was the only company that could be described as “fifth in a group of three.” Nothing I couldn’t fix.

Silicon Valley 146

Silicon Valley Software Review Technical Review RSS 146

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

JULY 22, 2010

Customer Validation needs to have the CEO actively involved. Here’s an example in a direct sales channel. Customer Development Diagnostics over Lunch. He went through his product feature by feature and matched them to the customer problems. It certainly sounded like he had done a great job of Customer Discovery.

Forecast 270

Forecast Sales Customer Customer Development 270

The Startup Magazine

MARCH 29, 2024

This isn’t just about having a eureka moment; it’s about understanding the problem you’re solving and why it matters to your potential customers. Then, consider how you’ll reach your customers and what kind of relationship you want to build with them.

Intellectual Property 133

Intellectual Property Angel Investor Business Model Bootstrapping 133

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. He continued: “I’d like to convince my boss so our company can be your first customer.”

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

Steve Blank

MARCH 11, 2016

If you’ve read any of my previous posts, you know I believe that: a product is just a part of a startup, but understanding customers, channel, pricing, – the business model – is what turns a product into a business. entrepreneurship is experiential and requires theory and a ton of practice. Reflection Week.

Lean 120

Lean Incubator Business Model Channel 120

Steve Blank

NOVEMBER 11, 2015

So will failing to understand your customers. Successful founders have a laser-like focus and commitment; a keen understanding of customers’ needs; and a tenacious spirit, said the latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Filed under: Customer Development , SiriusXM Radio Show.

Cofounder 120

Cofounder India Entrepreneur Maryland 120

ConversionXL

JANUARY 24, 2014

The importance of the customer feedback cycle & the role it plays for AWeber. How to get your software business to the point where you can hire a business development director. Hunter shares some extremely valuable insights that will prove useful in building beneficial relationships and getting highly qualified customers.

Developer 104

Developer API Cofounder New Jersey 104

Steve Blank

OCTOBER 31, 2014

But if you want to build a scalable startup you need to be asking how you can you get enough customers/users/payers to build a business that can grow revenues past several $100M/year. But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. With 317 million people the U.S. Establish U.S.

Global 335

Global Australia Silicon Valley China 335

Steve Blank

NOVEMBER 11, 2014

Skunk works differed from advanced research groups in that they were more than just product development groups. They had direct interaction with customers and controlled a sales channel which allowed them to negotiate their own deals with customers. Skunk works looked much like a startup. We now know how to do this.

Channel 286

Channel Customer Development Distribution Restful 286