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Strategy Roundtable For Entrepreneurs - Silicon Valley: The Next Renaissance

ReadWriteStart

The second was a scenario from one of our premium members around lead generation and qualification that we collectively strategized around. And the third was a discussion on Silicon Valley: The Next Decade. Lead Generation & Qualification With a Channel Partner. Silicon Valley: The Next Decade.

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

If leads from this show do not turn into orders, why are we going again next year? General Comments for both Awareness and Lead Generation Demo’s I don’t care how small the booth or trade show is, do a canned demo every 20 to 30 minutes regardless of whether anyone is at your booth or not. Order Here. Now In Print!

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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. Steve Blanks 30 years of Silicon Valley startup advice.

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Strategy Roundtable For Entrepreneurs: Three Open Opportunities For 2012

ReadWriteStart

Well, at the very heart of the marketing and selling problem is the concept of lead generation. As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead. Our audience of readers is full of entrepreneurs.

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The Ultimate Guide to Starting a Software Company

Up and Running

In the tactics section, list your sales channels and describe how you will be selling your products. Eric Ries, a Silicon Valley entrepreneur and author of The Lean Startup, popularized this strategy for web applications. You might also get immediate access to channels that might have otherwise taken years to break into.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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