Remove category strategic-planning
article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM is built on alignment and without everyone on the same page from the start, any plans to drive growth are doomed to fail. It’s been defined as “a sustained, coordinated, strategic approach to identifying, engaging, closing, and growing the accounts that we know we should win” by Seismic’s Marketing Director Steve Watt. Identifying.

article thumbnail

4 Steps To Create A Perfect Marketing Strategy

Duct Tape Marketing

You can use this article to help you create a clear marketing message, direction, and plan. What you need to do is get on the phone or in-person and talk to your ideal clients and ask them; how did you find us in the first place, what made you hire us, why did you stick with us? So not only do we have to be on all of these channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). These business plans will contain a structured approach, do this, then do this2, then make sure we are really good at this3, then this 4 and so on and so forth. Business results suffer.

Analytics 165
article thumbnail

How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He also has a side hustle as a ghostwriter of business and marketing books.

B2B 79
article thumbnail

How to Use Social Media Strategically in 2021

Duct Tape Marketing

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . So how does it fit into your overall objectives?

article thumbnail

Beware The Consultant

infochachkie.com

Beware The Consultant John Greathouse – Posted in: Cash Flow Management , Launching Venture , Strategic Planning. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Select Category. Financial Planning (6). Thanks for visiting!

Equity 40
article thumbnail

Maximizing Your Marketing Impact With Fractional CMOs

Duct Tape Marketing

He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO), or Chief Strategist to numerous ventures. Check out JP’s Youtube Channel. Like this show? So jp, welcome to the show.