ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

Duct Tape Marketing

MAY 8, 2024

You could choose our system to move from vendor to trusted advisor, attract only ideal clients, and confidently present your strategies to build monthly recurring revenue. At what point do those tools start making money off of that control and basically everything becomes pay to play. It's time to transform your approach.

Lean 72

Lean Technical Review ChatGPT Audience 72

Hearpreneur

JANUARY 20, 2021

The publishing industry, and especially the children’s book publishing industry, are extremely set in their ways, having created and sold many of the same books for decades, via the same channels (many big publishers don’t even sell their books online!). COVID has caused them to completely reconsider their model.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Hearpreneur

SEPTEMBER 9, 2015

Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference. We look forward to Cosmoprof every year! Thanks to Trina Albus, MAGENTA ! Image Credit: Lisa Chu.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

Start Up Blog

NOVEMBER 6, 2011

The world is moving quickly from a pay to play – subscription model, to a ‘free and on demand’ model. Every channel, 2 free new release movies per month, the IQ recording device and approx 30 on demand shows / movies. They have turned off their revenue tap. They have the system upside down.

Australia 129

Australia Demand Web Channel 129

OnlyOnce

SEPTEMBER 6, 2010

Spend time with customers and channel partners. Recruiting and retaining top talent are pay-to-play…but you have to go well beyond the standards and basics here. Looking at recognized revenue when you really need to focus on bookings is shortsighted. Get to know competitors well. Actively work industry associations.

Pay to Play 134

Pay to Play Salary Leadership Metrics 134

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth.

Social Media 145

Social Media Audience Media Marketing 145