Duct Tape Marketing

NOVEMBER 9, 2022

In fact, in my book in chapter nine, smart execution chapter, there's actually a formula where you can benchmark the projected revenue minus the cost, divide that by the timeframe and come up with a growth score. The book is available on Amazon, Barnes and Noble and all of your regular channels.

Marketing 74

Marketing Differentiation Sacramento Small Business 74

Hunter Walker

APRIL 9, 2015

We create a great reading experience for the web, as well as a print edition, which gets delivered with select Sunday editions of the Los Angeles Times, San Francisco Chronicle, and Sacramento Bee. Newspapers offered an efficient, existing distribution channel. HW: Why “California” Sunday ? Would New York Sunday work?

California 48

California San Francisco Los Angeles Sacramento 48

Occam's Razor

AUGUST 22, 2022

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), For your Display Advertising campaigns, picking any Success KPI close to buying (ex: Revenue) usually is a mistake.

Metrics 105

Metrics Campaign Analytics Framework 105

Venture Chronicles

OCTOBER 27, 2010

However, in exchange for the power to tax, local agencies must establish a regulatory regime that goes well beyond the transactional aspect, for example enforcing THC limits, and when revenue from taxes does not meet the expenses incurred by regulatory enforcement then the taxpayers must cover the deficit. It’s not helpful.

Sacramento 32

Sacramento Securities and Exchange Commission California Salary 32