Duct Tape Marketing

SEPTEMBER 10, 2019

Make room for a revenue channel. And now, if you’re not keeping your promises, somebody leaves a review, they create a YouTube channel talking about how awful you are, how important is that sort of social proof now become in the salability factor? One, product innovation, and two, sales and marketing.

Entrepreneur 49

Entrepreneur Switzerland Revenue Differentiation 49

Steve Blank

MARCH 15, 2011

what distribution channel? Off to a running start, they not only wrote down their initial business model hypotheses but they immediately got out of the building and began interviewing prospective customers to test their three most critical assumptions in any business: Value Proposition , Customer Segment and Channel.

Business Model 237

Business Model Nebraska Peru Germany 237

BeyondVC

APRIL 23, 2017

Forget about web analytics, marketing automation, email platforms, customer support, customer success, and sales intelligence. All channels should be monitored and when a support rep answers an email, call or chat, all of that information should be at their fingertips with no hunting around. Who is Going to Win?

Customer 92

Customer Switzerland Artificial Inteligence API 92

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

blog.startupsquare.com

APRIL 13, 2010

In Eric’s list, I’m looking mostly at “technology pivot &# and “channel pivot &# which have nothing to do with who you’re target with what product, but instead focuses on how to make the product. There is a lot of overlap between Eric’s list and mine and some of his terms are a lot zingier.

Lean 40

Lean Startup Cofounder Architecture 40