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Startup Benchmarks

VC Cafe

Forecasting is sometimes done by dragging the mouse based on many assumptions, because it’s hard to predict the future. One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate?

B2C 141
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A Complete Guide to Forecasting Sales for Your Monthly Subscription Business

Up and Running

While a lot of press has been given to the Software-as-a-Service boom (SaaS), subscriptions are everywhere now. If your business is building a subscription service, creating a reliable sales forecast is a critical step to understanding how your business will grow and what the key drivers of revenue growth will be.

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How to Write a Business Plan

Up and Running

Your business plan isn’t complete without a financial forecast. Here at Palo Alto Software, our mission statement is this: “We help people succeed in business.” An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Sales Forecast. Read more ».

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The 5 Metrics You Need to Track for Your Subscription Business to Succeed

Up and Running

One of the biggest business challenges I’ve ever faced was transitioning Palo Alto Software from the business of selling single products to a subscription revenue business. When we were starting LivePlan, we built out a subscription sales forecast to help us plan and to start to understand the key numbers that would drive the new business.

Metrics 96
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9 Things That Take a Pitch From Good to Great

Up and Running

What’s more compelling than big talk is to show exactly how you will reach those millions—what information about your company do you have that’s made you forecast those kinds of sales ? percent average conversion rate. 5 percent monthly churn rate. percent average conversion rate. 5 percent monthly churn rate.