VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? Software as a Service (Saas) benchmarks. Source: The SaaS Napkin.

B2C 141

B2C Technical Review Startup Retention 141

Guy Nirpaz

OCTOBER 25, 2011

This week, Jason Cohen wrote a very comprehensive blog on software-as-a-service churn: Deep Dive – Cancellation Rate in SaaS Business Models. Jason looks at many different definitions for the SaaS Cancellation Rate metric. Eventually, Jason recommends performing cohort analysis when looking at cancellation rates.

Churn Rate 64

Churn Rate Metrics Conversion Business Model 64

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. Conversion rate. The number of actions taken (e.g.,

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. How Patrick McKenzie Reduces Churn Through User Onboarding. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

AUGUST 13, 2019

Software and online-services companies can quickly become billion-dollar giants, but the recipe for sustained growth remains elusive. But only 400 software companies have made it to the $500M revenue mark. Somehow, at that time, we were paying for three different analytics software. However, churn compounds.

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. For example, if you’re giving away an ebook, don’t say “click here”, say “download your free guide.” Get specific.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

OCTOBER 3, 2014

One of the biggest business challenges I’ve ever faced was transitioning Palo Alto Software from the business of selling single products to a subscription revenue business. Churn and Churn Rate. Churn rate is the percentage of customers that leave every month. MRR (Monthly Recurring Revenue).

Metrics 96

Metrics Churn Rate Forecast Revenue 96

Duct Tape Marketing

DECEMBER 27, 2012

This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. On top of the 30% churn rate, there is a portion of your list – in many cases a significant portion – who are unemotionally subscribed. It’s quite simple.

Email 74

Email SMS Software Review Churn Rate 74

Up and Running

MAY 1, 2014

Here at Palo Alto Software, our mission statement is this: “We help people succeed in business.” An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Business Planning Tools and Downloads. How to Pitch to Investors. Options for Funding Your Business.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

MARCH 15, 2016

.” While there are no absolutes, Samuel Hulick of UserOnboard.com has some core principles to onboard by… Samuel Hulick , UserOnboard.com : “User-centric, not product-centric: Onboarding tends to fall down when it’s just about the software pointing itself out. Note the differences between ROBIN and Evernote here.

Mobile 48

Mobile Retention Email Software Review 48

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

MARCH 5, 2014

This is why software companies like Salesforce might have a marketplace , where they’ll make between 15-25% off of apps sold through their service… …or Moz , who partners with other companies to offer member only perks, which likely operate the same way as an affiliate program. . But like Steven H. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133