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Common B2B Challenges and How To Solve Them

ConversionXL

Our findings also suggested, marketing-qualified leads didn’t always convert to sales opportunities as expected. Companies experience a high churn rate because of bad product adoption. With Opsfleet, the situation was critical as they provide a commodity service (software development) and have signifcant competition.

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The Essential SaaS Metrics for Growth

ConversionXL

Software and online-services companies can quickly become billion-dollar giants, but the recipe for sustained growth remains elusive. But only 400 software companies have made it to the $500M revenue mark. Aptrinsic CEO Mickey Alon encourages SaaS companies to go a step further and look at product qualified leads (PQLs).

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

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3 Creative Ways to Grow Your Email List

Duct Tape Marketing

This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. On top of the 30% churn rate, there is a portion of your list – in many cases a significant portion – who are unemotionally subscribed. It’s quite simple.

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