Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. To understand that you need to understand repeat purchase rates and of course that is harder to know in a startup company.

Metrics 150

Metrics Cost Acquisition Startup 150

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

Both Sides of the Table

JULY 27, 2013

Seth responded to an entrepreneur’s request for financing and the entrepreneur wrote back a nastygram. Your churn rates are too high. You have an eCommerce company and have to much unsold inventory. (and if you haven’t seen 20 Feet From Stardom , which this founder talks about in his letter to Seth, you must.

Churn Rate 371

Churn Rate Vesting Viral eCommerce 371

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). Set KPIs that relate to your goals.

Analytics 106

Analytics Metrics Channel Campaign 106