Up and Running

JUNE 21, 2017

You can further “educate” your Google Analytics metrics by using UTM parameters on your links. One month later, they read another piece of content from your blog that they found browsing the internet. Read more about tracking metrics for a SaaS business here. UTM (Urchin Tracking Module) Parameters.

Marketing 98

Marketing Analytics Campaign Metrics 98

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

SEPTEMBER 13, 2010

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution? Is that really news?

San Francisco 154

San Francisco Metrics Lean PR 154

Up and Running

MAY 28, 2015

These days, the internet rules marketing—and SEO is king. A higher percentage of conversions is probably a better metric than sheer number of conversions. Providing proper expectations will minimize the churn rate. If you have highly regarded and established companies using your product, let everybody know about it.

Marketing 60

Marketing Social Media Churn Rate Elevator Pitch 60

ConversionXL

MARCH 15, 2016

A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. For example, Facebook has a seven friends in ten days metric. Inbound.org is self-described as “the internet’s smartest marketing community” Everything Inbound marketing is discussed there.

Mobile 48

Mobile Retention Email Software Review 48

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

MARCH 11, 2015

Food, technology, bioscience, services, you need to know the metrics for your model. I’m going to share what the metrics are for a SAS business, which is software as a service, and that’s what we are here at LivePlan, so these are the things that we track on a daily basis. Then referral rates and opt-out rates.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. You can do this by tracking metrics and user behavior. If you had 200 subscribers and lost 10 in the last year, your churn rate is 5%).

Customer 140

Customer Marketing Social Media CPA 140