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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105
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What You Need To Know About The Churn Rate And How To Fight It

YoungUpstarts

There are 3 major metrics that will determine the overall success of a SaaS vendor: Customer Acquisition Cost (CAC). Churn Rate. But many first time SaaS merchants overlook churn or don’t even know what churn is. We will explore the ins and outs of churn and tell you how to fight it. What is churn rate?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106
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A Complete Guide to Marketing ROI Tracking

Up and Running

You can further “educate” your Google Analytics metrics by using UTM parameters on your links. Inside Google’s environment, you can integrate your Google Analytics to Adwords account, and cross-match your goal conversions to your campaigns, ad groups and even specific ads and keywords. Bringing it all together.

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Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

Online retailers are increasingly turning to subscription sales models to get a reliable strain of long-term revenue for the business. Visualizations about monthly recurring revenue, profits and loss, cycle analysis, rebill rates and more are updated in real time.

eCommerce 107
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How to Write a Business Plan

Up and Running

Milestones and Metrics. Your prices need to match up with consumer demand and expectations. Does your packaging match your positioning strategy? Milestones and Metrics. In addition to milestones and traction, your business plan should detail the key metrics that you will be watching as your business gets off the ground.